The world of tea in your store
Since 1961, an Italian brand blending aesthetics, quality, and market success.
A COMPLETE SELECTION
THE WORLD OF TEA
Fine tea is a sensory journey expressed through ever-changing colours, aromas, and flavours, shaped by its origin, altitude, harvest, and processing methods.
La Via del Tè brings this experience to the retail sector, offering stores its expertise in selecting and importing single-origin teas, as well as in creating tea blends, fruit infusions, and herbal teas.
THE COLLECTIONS
Each La Via del Tè collection is born from in-depth research, blending selected ingredients, evocative names, and refined Italian design.
The packaging, elegant and authentically Made in Italy, is an essential part of the experience. From refined 100 g loose leaf tea tins to precious gift packaging, every detail reflects the artisanal care and heritage of the Florentine tradition.
ACCESSORIES
The tea ritual transcends cultures and traditions, extending beyond the tea itself into the objects that shape its preparation and experience.
For a specialised tea and infusions retailer, value lies in a carefully curated range of tea accessories designed for every moment of use: from practical tea mugs with an infuser, to refined bone china tea sets, and from timeless cast iron teapots to handcrafted stoneware and elegant glass teapots.
SUPPORTO PER IL TUO LOCALE
FOR ALL RETAIL CHANNELS
Boutiques and specialty shops
Food halls
Concept stores and wine shops
Corner Shop: your tea corner
A format available exclusively on the Italian territory, designed to enhance the sale of loose-leaf teas and packaged teas by La Via del Tè, developed as a direct collaboration based on a true commercial partnership, without any franchise obligations.
The project was created to spread the culture of high-quality tea and support the growth of the store through training, operational tools and a dedicated selection, offering:
- product training and tea culture education
- merchandising support
- dedicated display layout
- selected range of teas, infusions and herbal blends
- updates on collections and new product launches
- dedicated offers
